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International Marketing (17th Edition) – eBook

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$133.00 $20.00

eBook details

  • Author: Phillip Cateora
  • File Size: 187 MB
  • Format: PDF
  • Length: 704 pages
  • Publisher: McGraw-Hill Higher Education; 17th edition
  • Publication Date: November 13, 2015
  • Language: English
  • ASIN: B07B4GQY37
  • ISBN-10: 0077842162
  • ISBN-13: 9780077842161
SKU: international-marketing-17th-edition-ebook Categories: , , , , Tags: , , , , Product ID: 2474

Description

Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region or nation. In addition to coverage of technology’s impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill’s Connect with its adaptive SmartBook (sold separately) that lets instructors assign textbook readings and incentivize students’ engagement with course content.

P.S we also have International Marketing (17th Edition) testbank, instructor manual and other resources for sale. Contact for more info.

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